About RUGSOFLA
We tuft culture
in los angeles.
We started in a 600 sqft warehouse with one tufting gun and a Discord full of homies.
Three years later, we've shipped over 12,000 rugs, opened a flagship studio in DTLA, and never reordered a single design. Every rug we make is 1-of-1. When it sells, it doesn't come back the same.
The whole point: rugs as wearable art for your floor. The gear you grew up obsessed with — Charizard cards, KAWS Companion, Murakami flowers, Air Jordan 1s — built into the place you walk every day.
Hand-tufted from premium New Zealand wool. Built loop by loop. No shortcuts. No factories. No reorders.
Process
How a rug happens.
01
Sketch
Vibe-board, then a tight cartoon outline mapped to the rug canvas.
02
Yarn match
Color-test against the design until the palette pops on monk's cloth.
03
Tuft
12–60 hours per rug, shot loop by loop with a hand-held punch needle.
04
Finish
Trim, glue-back, bind in cotton, sign, photograph, box, ship.
Visit us
The flagship.
829 mateo st.
Walk-ins welcome Thurs–Sun, 11–7. Watch a rug get made, see the entire archive on the wall, leave with something special.
Get in touch